Fashion 3.0 Is Here: Backstage & Zingara Partner to Unveil Loyalty NFTs & Revolutionize the $1.7 Trillion Fashion Industry

BKSBackstage Official
4 min readMar 15, 2023

--

Backstage continues to show how NFT technology can create real-life experiences and perks. While Backstage’s solutions have first focused on music, sports, and art, we’re now moving into the $1.7 trillion fashion industry.

Our partnership with Zingara, which we announced last year, officially has gone live with the Zingara NFT Cancun Collection. View it here: https://bkstage.io/collection/6937f9a1-210a-4d4b-9a65-895c12b3eac8

Through this partnership, we’re introducing a new way for fashion consumers to wear their favorite clothing and interact with brands.

Yes, it’s time for Fashion 3.0.

Ownership of a ZIngara NFT gives you digital membership. As a brand VIP, you’ll have exclusive access to Zingara discounts, giveaways, events, and special clothing releases.

How wonderful does that sound?

About Zingara & the Zingara NFT Cancun Collection

For more than 40 years, Zingara has specialized in offering high-quality, stylish, and comfortable swimwear, beachwear, and accessories for everyone. Based in Mexico, Zingara sells swimwear online to customers around the world. You can check out their unique collections here: https://zingarastore.com/home-en/

The Zingara NFT Cancun Collection is the first collection from Zingara listed on the Backstage Marketplace. These NFTs function as a digital membership, and are sold in varying tiers:

There are 4 categories of NFTs in the Cancun Collection: LOVER (1-year duration); DEVOTED (2-year duration); OBSESSED ( 3 year duration); ELITE (5-year duration plus different NFT designs and unique names).

LOVER NFTs offer the following benefits:

  • 10% Discount on all your web purchases
  • Access to online purchase of exclusive collections
  • Be the first to find out about discounts

Duration: 1 Year

Price: $350.40

Purchase here: https://bkstage.io/event/eventcard/31454d31-1ad5-44e2-b6be-8bcf88e86f34

DEVOTED NFTs offer the following benefits:

  • 15% Discount on all your web purchases
  • Access to online purchase of exclusive collections
  • Be the first to find out about discounts
  • Anniversary gift after 1st year (based of NFT purchase date)
  • Invitations to fashion shows and/or special events
  • Access to exclusive sales with discounts
  • Special discount on the holder’s birthday date (proof of ID required)

Duration: 2 Years

Price: $1000.80

Purchase here: https://bkstage.io/event/eventcard/a93b1d13-e022-4616-9d6c-1e8101760816

OBSESSED NFTs offer the following benefits:

  • 20% Discount on all your web purchases
  • Access to online purchase of exclusive collections
  • Be the first to find out about discounts
  • Anniversary gift after 1st year (based of NFT purchase date)
  • Invitations to fashion shows and/or special events
  • Access to exclusive sales with discounts
  • Special discount on the holder’s birthday date (proof of ID required)
  • Exclusive invitations to pre-sales of new collections
  • Free shipping on web purchases
  • Be a part of the Brand with exclusive access to campaign photo shoots

Duration: 3 Years

Price: $5000.80

Purchase here: https://bkstage.io/event/eventcard/714a2e4c-bd04-4e98-8fad-7c21319c69de

ELITE NFTs offer the following benefits:

  • 20% Discount on all your web purchases
  • Access to online purchase of exclusive collections
  • Be the first to find out about discounts
  • Anniversary gift after 1st year (based of NFT purchase date)
  • Invitations to fashion shows and/or special events
  • Access to exclusive sales with discounts
  • Special discount on the holder’s birthday date (proof of ID required)
  • Exclusive invitations to pre-sales of new collections
  • Free shipping on web purchases
  • Be a part of the Brand with exclusive access to campaign photo shoots
  • Have a Zingara collection named after you
  • Get one exclusive, personalized outfit per year (1 item per NFT)

Duration: 5 Years

Price: $10000.80

Purchase here: https://bkstage.io/collection/6937f9a1-210a-4d4b-9a65-895c12b3eac8

*ZINGARA is the sole responsible entity for the benefits, services, experiences and any other items added to the NFT.

How Backstage delivers Fashion 3.0

Major ecommerce platforms have done a good job of connecting consumers with a range of fashion products. Where they’ve fallen short is in delivering a lifetime of value and experiences — for both the business and the customer.

Leveraging the power of innovative Web3 technologies, Backstage provides a range of amazing benefits to the fashion industry:

  • Better Experiences: Businesses can offer a door-to-door service where all needs and expectations are covered within a single purchase. Business and customers can connect in more intimate, engaging ways as well, as NFTs can function as
  • Flexible, Global Payments: Businesses can accept crypto payments and customers can pay in crypto, making it easier and more affordable for global transactions to occur.
  • New Revenue Sources: Business can potentially drive more revenue with new products, such as digital memberships, as well as through improved loyalty, metaverse events and more.
  • Improved Loyalty: Businesses can offer multi-year digital memberships with Backstage’s NFT technology, which can increase the lifetime value of each customer.
  • Discounts for Customers: Digital memberships can deliver continual value for customers through discounts, access to exclusive products and more.

Join the future of fashion today

By helping deliver Fashion 3.0, Backstage unlocks limitless possibilities for the industry. Our first collaboration in this space is with Zingara, and we’re excited about its potential.

By making a purchase from the Zingara NFT Cancun Collection, you’ll get access to a whole range of perks and experiences, as well as discounts and access to exclusive swimwear. The the future of fashion is here, calling you to join. Take the leap.

Become a Zingara Member Today

--

--