Backstage and CulturaXchange (cXc) Announce Strategic Partnership to Revolutionize Music Licensing in Web3-Powered Events and Audiovisual Productions
Backstage and CulturaXchange (cXc) Announce Strategic Partnership to Revolutionize Music Licensing in Web3-Powered Events and Audiovisual Productions
The digital entertainment landscape is evolving — and two major players are joining forces to lead the change. Backstage, the decentralized ecosystem for events, fan engagement, and Web3 infrastructure, has announced a strategic partnership with CulturaXchange, a leading sync agency specializing in fast, secure music licensing for audiovisual and advertising projects.
This partnership goes beyond a traditional collaboration. By integrating CulturaXchange’s robust music rights clearance solutions into the Backstage ecosystem, creators, brands, and producers gain seamless access to music licensing services enhanced by blockchain transparency and efficiency.
Simplifying Sync with Web3
CulturaXchange brings years of expertise in clearing music rights — from indie tracks to global hits — for use in films, ads, TV shows, and branded content. Now, through Backstage, this process becomes even more streamlined. From smart contracts to on-chain documentation, music licensing for audiovisual productions can be handled faster and with full transparency, saving creators time, budget, and legal risk.
Unlocking New Creative and Commercial Opportunities
Together, Backstage and CulturaXchange are building solutions that go beyond sync. Through NFT-powered licensing, exclusive artist content, and digital collectibles, creators and brands can sponsor live performances, distribute soundtracks as limited-edition digital assets, or include branded music experiences within immersive events. Whether it’s placing a song in a high-profile campaign or embedding a product into a music video, the partnership creates new monetization pathways for artists and new engagement channels for brands.
“We believe the future of music in media and events is collaborative, decentralized, and frictionless. Partnering with CulturaXchange allows us to deliver massive value to our users while connecting rights holders to new revenue streams through Web3,” says Mauricio Silvestris, founder of Backstage.
“By teaming up with Backstage, we’re combining our expertise in music licensing with cutting-edge technology. This opens up scalable, global opportunities for our clients, artists, and partners,” adds the CulturaXchange team.
About Backstage
Backstage is a decentralized platform for the live events and entertainment industry, focused on enhancing engagement, monetization, and operational efficiency through Web3 technology. With over 120,000 active users and millions of marketplace interactions, Backstage is building the foundation for the next generation of cultural experiences.
🌍 Website: www.backstage.global www.bksbackstage.io
📸 Instagram: @bksbackstage
🐦 X: @backstagebks
About CulturaXchange (cXc)
CulturaXchange is a Brazilian sync agency specialized in music rights licensing and music supervision for audiovisual and advertising projects. With a network spanning local and international catalogs, and a team of expert music supervisors, CulturaXchange offers end-to-end solutions for music clearance, placement, and brand integration.
🌍 Website: https://culturaxchange.com
📸 Instagram: @culturaxchange/
Together, Backstage and CulturaXchange are reshaping how music is licensed, experienced, and monetized in the digital age.
